Privacy Policy

Last updated: 20 August 2026

1. Introduction

AURA HERE ("we", "our", "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect information you provide when you visit our website aurahere.com or make a purchase from us. This policy is compliant with the UK GDPR and Data Protection Act 2018.

2. Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, shipping and billing address, phone number, and payment details when you place an order or create an account.
• Order Information: Products purchased, order value, and transaction history.
• Communication Data: Emails, messages, and reviews you submit to us.
• Technical Data: IP address, browser type, device information, pages visited, and time spent on our Site — collected automatically via cookies and similar technologies.
• Marketing Preferences: Your preferences for receiving marketing communications from us.

3. How We Use Your Information

We use your information to:

• Process and fulfil your orders.
• Communicate with you about your order, account, or enquiries.
• Send you marketing emails and promotions (only if you've opted in).
• Improve our website, products, and customer experience.
• Detect and prevent fraud or unauthorized activity.
• Comply with our legal and regulatory obligations.

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract: To fulfil your order and provide our services.
• Consent: For marketing communications and non-essential cookies.
• Legitimate Interests: To improve our services, prevent fraud, and analyse Site usage.
• Legal Obligation: To comply with applicable laws and regulations.

5. Sharing Your Information

We do not sell your personal information. We may share your data with trusted third parties who help us operate our business, including:

• Shopify — our ecommerce platform provider.
• Payment processors (e.g. Stripe, PayPal, Shop Pay) to process transactions securely.
• Shipping and fulfilment partners to deliver your orders.
• Email and marketing platforms to send communications.
• Analytics providers (e.g. Google Analytics) to understand Site performance.
• Legal authorities where required by law.

6. Cookies

Our Site uses cookies to enhance your browsing experience, remember your preferences, and analyse Site traffic. You can control cookies through your browser settings. Disabling cookies may affect certain features of the Site.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Order and transaction records are typically kept for at least 7 years to comply with tax and accounting regulations.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete information.
• Delete your personal data (subject to legal obligations).
• Restrict or object to certain processing.
• Data Portability — receive your data in a portable format.
• Withdraw Consent at any time for marketing or optional processing.
• Lodge a Complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, contact us at support@aurahere.com.

9. Data Security

We use industry-standard security measures — including SSL encryption, secure payment gateways, and restricted access — to protect your personal data. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. International Transfers

Your data may be transferred to and processed in countries outside the UK. When we do so, we ensure appropriate safeguards are in place to protect your information in line with UK GDPR requirements.

11. Children's Privacy

Our Site and products are not intended for anyone under 18. We do not knowingly collect personal information from children. If you believe we have collected data from a minor, please contact us and we will delete it.

12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal data.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the "Last updated" date. Significant changes will be communicated via email or a notice on our Site.

14. Contact Us

For any questions about this Privacy Policy or your personal data, please contact us at:

AURA HERE
Email: support@aurahere.com
Address: Manchester, United Kingdom
Website: aurahere.com/pages/contact